Avicii Talks Ralph Lauren Partnership

Twenty-two year-old Swedish DJ Tim Bergling, known as Avicii, is one of the main advocates of the Electronic Dance Music movement. His work as a DJ and producer has made him one of the most celebrated DJ’s of the decade. He is easily recognizable due to his Swedish looks, which is why he has been asked to join the fashion industry.

Avicii has declined multiple bids from many fashion labels but has confirmed a deal with Ralph Lauren’s Denim & Supply’s Fall 2012 campaign. The Swedish musician will begin to be featured in American magazines and department stores across the nation. Both parties benefit here as Avicii now has a fashion label under his belt and Ralph Lauren has surfaced in the Electronic Dance Music era, which is surely here for years to come.

Avicii informed Rolling Stone that he and his manager had agreed that if he ever crossed into the fashion industry, it had be something really special. “I like the look of Denim and Supply – it looks how I already dress. So when they offered to let me do this campaign and video, it was a good fit.” On stage, it is very common for Avicii to be sporting jeans and flannel shirt, which is the exact look Ralph Lauren expects of Avicii.

Avicii has premiered a special remix of the “Silhoueuttes” video that has collaborations with the Ralph Lauren’s Denim & Supply campaign. Tell us your thoughts below!

Steve Angello Speaks Out About Swedish House Mafia’s Retirement

Six months after Swedish House Mafia sold out New York City’s notorious Madison Square Garden, the iconic DJ group announced their decision to retire from electronic dance music as a trio. Steve Angello, Sebastian Ingrosso and Axwell announced on their website that their summer to fall tour would be their last, performing their final show on their home soil in Stockholm, Sweden.


Fans were shocked upon hearing the announcement, since the trio provided no reason for the decision. In an interview with Rolling Stone, Angello clarified their reasoning stating they hit a wall and could not evolve anymore. “We just decided that we reached a point where we don’t know what the next move would be,” explained Angello. “We always like the challenge. And we don’t like to repeat ourselves. We just felt like it was time.” When Angello was asked if the tension of the group added to the separation he quickly denied this and said the three are closer then they have ever been. “We’re like brothers,” he added.

Electronic Dance Music has become very elastic but it remains difficult to produce different sounds as a group. Individually, the members will be able to explore and experiment with different noises and beats, with the intentions of keeping their fans on their feet, always expecting more. “Angello stated he wants to be able to shake things up a little and doesn’t “wanna see music become fast food.”

How long do you think this EDM phase will last?

Bieber Releases “As Long As You Love Me” Music Video

Justin Bieber, 18, has released the music video for his new hit single “As Long As You Love Me” featuring Big Sean. Bieber has transformed from wearing a purple hoodie in his first music video to wearing a denim vest, and possibly a black eye. The music video premiered on Wednesday, August 1st and has already reeled in over 4 million YouTube views.

The video tells a story as Bieber takes a beating from Michael Madsen, who plays the protective father of Bieber’s girlfriend in the video, who is not Selena Gomez. Bieber contemplates running away with his girlfriend before her father stops them in their tracks, and aggressively attacks Bieber, leaving him with bruises and a bloody face. Aside from the story line, Bieber shows off his dancing talents in a parking garage as Big Sean makes an appearance as well.

Bieber explained to fans that his hero, Michael Jackson, influenced the video. The 18 year-old multi-millionaire tweeted, “MJ told stories with his videos. I wanted to tell a story. Feel like a movie. #AsLongAsYouLoveMe.” The music video amassed more than 1 million views in less than 10 hours, but who is surprised?

Tell us your thoughts on the video below. 

Bob Dylan Breaks Down New Album

Bob Dylan’s 35th studio album, “Tempest,” is quite different from his previous 34 as he was quoted saying, “anything goes and you just gotta believe it will make sense.” The final product was not what the 71 year-old rockstar had envisioned it to be. “I wanted to make something more religious. I just didn’t have enough religious songs,” said Dylan.


The LP was recorded in Jackson Browne’s studio is Los Angeles with Dylan’s touring band which consists of a bassist, drummer, and multiple guitarists. The ten-track album contains multiple songs depicting stories, tragedies and tales such as the story of the Titanic. The title track is a 14 – minute interpretation of the storyline, Titanic, a theme not very familiar in Dylan’s music. “I was just fooling around one night,” said Dylan. “I liked the melody – I liked it a lot.” The song includes lyrics illustrating specific scenes in the movie and even contains a shout out to Leonardo DiCaprio.

Dylan believes people are going to doubt the truthfulness of “Tempest” but he claims musicians don’t care about what’s truthful. He focuses on “what should’ve happened, and what could’ve happened.” He then acknowledges Shakespeare during an interview, which raises a question that this could be Dylan’s last album since Shakespeare’s final work was called “The Tempest.”

The album will be released September 11th. What are your expectations for this uncertain album? 

Springsteen Plays First Ever Four-Hour Concert

Bruce Springsteen and the E- Street band wrapped up their European summer tour with a four-hour performance at the Olympic Stadium in Finland. The concert lasted four hours and five minutes, not including the five – acoustic song set The Boss played as the crowd filled the stadium seats.


The finale of the “Wrecking Ball” tour was a special gift to fans, especially those who got there well before the show began. Springsteen took to the stage and performed five songs on his acoustic guitar in front of the group that was there. He then climbed down to the audience and shook hands while greeting his fans. “Thanks to all you regulars and thanks for making it a lovely summer for us,” said the rock star. “And we’ll see you in a little while!”

“I would not be in the least bit surprised if we broke the four hour barrier,” said guitarist Steven Van Zandt. “Again, there’s no planning this stuff. There’s no way to predict it…we’re not looking at the clock. We’ve been transported by that point to another time zone entirely.”

The band is set to return to American stadiums in a couple of months, as they have a trio of shows planned in October at New Jersey’s MetLife stadium, home of the New York Football Giants. They will continue to perform in Canada and the United States through early December.

Have you ever seen The Boss live? Comment below!

Taylor Swift and Justin Bieber Top List of Earning Celebs Under 30

When you combine the ages of Justin Bieber, 18, and Taylor Swift, 22, it still doesn’t come close to exceeding either of their salaries in millions of dollars. Forbes has released a list of the Highest Paid Celebrities Under 30, which covers a statement of earnings from May 2011 to May 2012. Only the top 5 have been released, but Swift is first and Bieber follows closely behind.


This past year, Swift earned 57 million dollars and Bieber pulled in 55. All three of Swift’s albums have gone platinum, and she earns nearly 1 million for each live show. Bieber remains active with his endorsements with Proactiv and follows his investments with startup companies such as Spotify.

Bieber is the only male in the Forbes top five, followed by Rihanna with 53 million, Lady Gaga with 52 million and Katy Perry with 45 million. Rihanna’s extensive Loud Tour this year helped her earnings increase significantly. Katy Perry’s recent film, “Katy Perry: Part of Me,” pulled in nearly 7 million dollars to add to her lump sum.

The remaining members of the list will be released in the near future. Who do you think will join these young, talented multi-millionaires of the Forbes list?

McCartney Earned 1 Pound for Olympic Show

London Olympic organizers say Paul McCartney and other superstars that performed in Friday’s opening Olympic ceremony earned only 1 pound, $1.57, for their performances. The musicians essentially donated their time to the London games. The minimal fee was set just so the Olympic contracts were binding.


A Musical icon such as Paul McCartney could have easily requested millions for his presence at the Olympic games but he felt as a native to the land, he owed it to his country. McCartney performed an emotional rendition of “Hey Jude”, while the Arctic Monkeys played the Beatle’s “Come Together” along with their respective hit, “I Bet You Look Good on the Dancefloor.” Danny Boyle directed the presentation, which was watched by over 42 million people worldwide.

What was your favorite part of the Olympic opening ceremony? Comment below! 

Drake and Rihanna Lead MTV VMA Nominations

Drake and Rihanna lead the nominations for the MTV Video Music Awards with five each. Rihanna’s “We Found Love” and Drake’s “Take Care”, which actually features Rihanna, both have the opportunity to take home Video of the Year. Other Video of the Year nominations include Katy Perry’s “Wide Awake,” Gotye’s “Somebody That I Used to Know” and M.I.A.’s “Bad Girls.”

Rihanna’s “We Found Love” was also nominated for Best Pop Video and Best Female Video, where she battles against Katy Perry, Beyonce and Nicki Minaj for their respective hit singles.


“Take Care,” one of Drakes most celebrated singles, is up for Best Art Direction, Cinematography and Male Video.  “HYFR” with Drake and Lil Wayne was nominated for Best Hip-Hop Video.

MTV did not forget about the influx of electronic dance music over the past half decade, including a new category titled Best Electronic Dance Music Video. The awards take place at the Staples Center in L.A. on September 6. Click here to vote for this year’s nominees.

Madonna Gets Booed in Paris

Fans had been camping outside the Olympia Club for days with hopes to see a special show from Madonna. The show was scheduled a week in advance and tickets sold out in just minutes. Tickets, which ranged from 100 to 400 dollars, were made available through her fan club before being released to the public.

The show was only made available for roughly 2000 people, most of which were dedicated fans that wanted to see Madonna in a close setting. Stopping by the club on her MDNA tour, Madonna was booed by the audience after her much anticipated show ended early at 11 p.m. Fans began to boo and throw bottles as she walked off stage.

“Playing the Olympia was a magical moment for me and it was a real treat to do this special show for my fans and be so close to them,” said the 53 year-old superstar. “Unfortunately at the end of the show – after I left the stage - a few thugs who were not my fans rushed the stage and started throwing plastic bottles pretending to be angry fans.”


Madonna has recently been under scrutiny after she decided to use a swastika in a video during her MDNA tour. She argues she used it to support her message about “the tolerance that we human beings have for one another.” The symbol was superimposed on the forehead of a French national leader who placed third in France’s presidential election, and was found guilty of condoning war crimes during the Nazi occupation of France.

Is Madonna putting herself in the spotlight for the wrong reasons? Comment below!

British Rockers Take Stage at the Olympic Ceremonies

Whenever the Olympics are in town, the host country faces an array of responsibilities regarding building stadiums, maintaining hospitality and transportation services, servicing the athletes, and providing breath-taking ceremonies with special, unforgettable acts. Without musical superstars like Paul McCartney, Arctic Monkeys, Mike Oldfield and Dizzee Rascal, the inaugural ceremony at the 2012 London Olympics would not have been as brilliant.


McCartney closed the Olympic ceremony by blessing the audience with a spectacular, emotional version of “Hey Jude” that sparked thousands to sing along with the “nah – nah – nahs.” Performances by the Arctic Monkeys and the Sheffield band were accompanied by valiant firework shows and unique sequences of neon lights that dazed the crowd.

The “Isles of Wonder” included a montage portraying classic British Music through the ages beginning in 60’s spanning to today. The artists featured in the 1960’s included the Who, the Rolling Stones, the Beatles and the Kinks. David Bowie, Queen and Mud among others were highlighted during the 70s while New Order and Frankie Goes to Hollywood staged the 80’s. The 90’s covered artists including Britpoppers Blur and the Prodigy.

The athletes’ parade featured musicians like Adele, the Bee Gees, Pink Floyd and the Pet Shop Boys. Hyde Park staged Snow Patrol at the London Live Celebration Concert as the opening ceremony began.

What was your favorite aspect of the 2012 opening ceremony? Comment below!